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The Essential Guide To Repurposing Blog Post Content

August 16, 2016

Filed in: Blogging

repurposingblog

You’ve been staring at that blinking cursor for hours and nothing is coming to you. We’ve all been there.

Creating epic content is crucial to the success of your blog and business. Without it, you have no way to establish your authority in your field, gain new followers or make money. 

But sometimes, you’re brain just refuses to give you any new ideas.

At this point, you’ve probably spent months, if not years, working hard to publish high quality blog posts. But unfortunately, those posts get buried in your dusty archives, most likely never to see the light of day again.

It’s a noisy world out there. Trying to consistently create in-depth, unique content for your blog, is exhausting.

Luckily, we have a blogging hack for you that will change everything.

Repeat this to yourself…repurpose, repurpose, repurpose. Tweet it below so you don’t forget!

Repurpose, repurpose, repurpose. Share on X

The Essential Guide To Repurposing Blog Post Content [Free Checklist]

What is Repurposing Content?

Repurposing content is when you take your ideas and find multiple ways to reuse them in a variety of formats. By doing this, you can create unique e-books, infographics, social media posts, and so much more.

The truth is, everyone learns differently. Some people are more visual, others learn by doing or listening and some even benefit from all three. If you ignore this fact, you could miss a lot of opportunities for people to discover you.

Some of your best content may have been written years ago, but that doesn’t mean it’s no longer valuable today.

Repurposing blog posts breaths new life into them, saves you time and gains you exposure to a bigger audience.

Content that works for one audience, may not necessarily work for another. By repurposing your content, you can create multiple pieces based around the same topic to resonate with the differing audiences.

Work smarter, not harder by repurposing your content. Share on X

Today we want to teach you how to spend less time blogging by repurposing your content. 

What You'll Learn:

  • How To Create More Content
  • How To Grow Your Blog
  • How To Reach New People
  • How To Gain More Engagement
  • How To Save Time
  • …and how to turn your free content into paid content (because who doesn’t like making money?!)

What Posts Should I Focus On?

Your Most Popular Posts

These are the posts that are already driving traffic to your blog and get the most feedback from your audience. Look at the content that has gained the most likes, shares and comments on social media. If your post has performed well, build upon that success! These are the posts that your audience wants to see more of.

Your Evergreen Posts

Your blog probably has some content on it that never changes. No matter how much time may pass, the content stays relevant and retains it’s value. It’s evergreen. These are the types of posts you really want to focus on. To put it simply, quality content builds trust.

Quality content builds trust. Share on X

Outline Your Content

It’s time to brain dump. Write down everything you would like your readers to take away from your blog post. As you create your outline, include links to relevant articles, or sources to refer back to later. This will be a huge time saver. Since your blog post was already written, it should be easy to pull this information out of it.

Here are several pieces of information you can pull from your blog post to repurpose your content :

      • Quotes
      • Main points – bulleted and numbered.
      • Data Points
      • Bold points in paragraphs
      • Actionable Takeaways
Creating a blog outline is the easiest way to stay organized. Share on X

If you want a lot of people to consume your content, you have to make it stand out. Be helpful, and tell stories that people can relate to. If you’re post is exactly like everything else that’s out there, then what is the point of sharing it? Be proud of what you create.

Understand Each Content Platform

Each platform that you post content to, should be treated according to their native language. Learn how each platform works, and study the content behavior. Different platforms highlight different types of content, although some may overlap at times.

For example: Pinterest is best for infographics and visual content, while Periscope is best for live broadcasting. So take your blog post outline, and decide how to repurpose your content for each platform.

Facebook

Facebook is like the grandfather of social media. Nearly everyone has a Facebook profile, and uses it to stay in touch with family and friends. However, with the recent algorithm changes making it more difficult to reach your audience organically, it is harder to stay relevant on the platform. Here are a few ways you can repurpose your blog content into Facebook posts :

Quotes

Pull sentences from your blog posts to highlight as a status update, or turn them into a visual graphic. You can create these graphics using Canva.com or photoshop.

Images

We as humans naturally retain more data when an image is associated with the content. Extract the infographic or graphic from your blog post, and post as a status update.

Blog Post Snippets

Post a short paragraph from your blog post, but don’t link to the post. People like to consume content on the platform they are hanging out on – they don’t want to click away to have access to it.

Facebook Live 

Use your blog post outline to host a live broadcast. If you have a lengthy blog post, you could even divide it into several broadcasts. People love seeing faces, interacting in chat boxes and learning more about the person behind the screen.

Facebook Groups

Share the main points of your blog post in status posts. Most groups will not allow promotions, so don’t include a link in your post! Make sure your personal Facebook page has a link to your blog and fan page. That way, when people fall in love with your content, they can click on your name to find more!

Check out our post 30 Facebook Groups For Bloggers And Creative Entrepreneurs to connect with other bloggers like you.

Twitter

Twitter is one of the easiest places to repurpose your content because you only have 140 characters to work with. Contrary to popular belief, this is actually an advantage because it forces you to be concise.

Tweets

Tweet out small snippets of your blog post content throughout the week. Add variety to your tweets by including a link to the original blog post using a bit.ly shortlink. Since your audience is not on social media all at the same time, you can retweet the same message 2-3 times daily for more impact.

Graphics 

Use Canva.com or photoshop to create custom tweet graphics and share a main point from your blog post. Use the same graphic you created for your blog post, and adapt it to the optimized size for Twitter.

Click To Tweet Quotes

Create quotes from your blog post and tweet them out. If you use WordPress, you can download a click to tweet plugin to allow readers to do the same.

Snapchat

If you’ve been following us for a while, then you know why we love Snapchat so much! In short, it’s the perfect platform to build a community of loyal followers on. Show your followers behind the scenes of your daily life and let them get to know your personality.

For example : Snap a video of you scrolling through your latest blog post. Tell them what it’s about and share a few of the highlights. This will encourage them to check out the rest of your post on your blog.

Instagram

Break your blog post into sections, and use an image or video to represent each section on Instagram.

With the latest Instagram update, they have changed the video length from 15 seconds to 1 minute. That means you have an entire minute to record a video of yourself sharing tips from your blog post. This will peek the interest of your followers and drive traffic back to your original blog post.

For the caption, summarize your blog post into bullet points or numbers. Do not make it too lengthy or people won’t stay interested. At the bottom of the caption, write read more on the blog – link in profile. Make sure to change your profile link to the blog post url you are trying drive traffic to.

Recommended Reading: The Anatomy Of A Killer Instagram Profile That Converts

Pinterest

Pinterest is all about visuals. People want to pin images that they can refer back to later. This is when Photoshop skills would come in handy, or a site like Canva.com. Infographics and quotes are the perfect way to repurpose your content for Pinterest. If you haven’t already included one of these in your original blog post, then definitely add one!

Periscope

Live streaming platforms allow you to truly connect with your followers. It provides an intimate experience for them to be able to interact with you in real time.

The interactive features like “giving hearts” and commenting allow you to gain quick feedback directly from your audience.

Lastly, it provides a more human touch to your brand!

Newsletter

Sharing your recent blog post with your subscribers is a strong tactic to nurturing your leads. Share an excerpt of the post, and give a link that says Read More…so it takes them to your blog to finish reading the blog post.

Podcast

Record yourself reading your blog post and use that audio for your next podcast. Nobody likes to listen to text being read in a robot manner, so add your personality to the audio recording.

If you can’t gain the level of enthusiasm you expected from your voice, simply extract the audio from your Youtube video and boom, there’s your podcast. You will sound animated, and more natural. This gives the readers an off the script audio version of your blog post.

Youtube

According to Entrepreneur, consumers are 85% mire likely to buy after watching a product video. Social videos receive 1200% more shares than text and images combined!

With that statistic, you should be sprinting towards the Youtube platform. Simply take the major subheadings from your blog post and create a video for each one to create a series. Or, just make one video that is in list format.

Webinar

Webinars are super valuable because they usually lead into your products as a way to make sales. Use keynote, slide deck, screenshare or google hangouts to broadcast a live webinar. Start with your outline and use each sub points as a different slide in your presentation. Add an introduction to the beginning of the webinar and a pitch at the end. Then boom, that’s the bulk of your webinar!

Guest Post

This is one of our favorite ways to repurpose blog post content! There are hundreds of blogs in your niche that are looking for quality content. Offer to write a list post including the main numbered points from the original blog post you wrote. If you’re writing long form posts averaging over 1500 words, you most likely have a lot of good content to work from.

You will want to rework the content to fit the guest blogs’ audience and appeal to their formatting style.

Paid E-Book

E-books are much more detailed and generally longer than most blog posts. To give you a starting point, divide your blog post content into chapters.

Why would someone want to pay for what I give away for free on the blog?

Instead of making your readers 10 different blog posts, they can have all of the information in one cohesive place. Flush out your content with examples, case studies and any other valuable information you can add. Now, just create an introduction, and write a conclusion!

Alternatively, you can give the e-book away as a lead magnet in exchange for their email address.

Email/Challenge Course

Your blog post content can be repurposed into a welcome mat or lead magnet for your blog. Take each section of your blog post and separate it into an email lesson a day for your readers to benefit from. You want the email lessons to be short, but packed with value. Email courses and challenges can be very powerful ways to grow your email subscriber list.

We just released our own email challenge for you to grow your Instagram in 7 days. We’ve had great feedback from the #InstauthorityChallenge and seen amazing result from the participants. Check it out!

Transcript

Have you ever watched a Youtube video and found yourself taking notes? Providing a written transcript of a video can add major value to your blog post. Transcripts are useful for people who love to have detailed notes that they can keep for reference.

Checklist

A checklist is one of the most simple ways to repurpose your blog post. If you have written a “How To” post, then create a list that someone can check off once they have completed each step in your directions. Use this checklist as a lead magnet to gain new email subscribers.

Online Course

Once you have been blogging for a while, and have been writing 1500-3000 word posts, you will have a hefty resource at your fingertips. Take that content, consolidate it and create an online course for your readers to learn from. If you’ve made it this far through the post, then you probably can see a pattern here.

Give away 80% of your best content on your blog for free and save 20% to use in your paid products. 

Your readers will appreciate and pay you lots of money to have everything they need in one, organized class. With platforms like Teachable.com, it is super simple to execute this repurposing content strategy.

comments +

  1. Louisa says:

    Love this post! I need to definitely repurpose some of my evergreen content.

  2. Louisa says:

    Love this post! I need to definitely repurpose some of my evergreen content.

  3. Mike C says:

    First off, I love the name of your site. Secondly this is a great post, very helpful. Thirdly I’ve bookmarked it for future reference.

  4. Mike C says:

    First off, I love the name of your site. Secondly this is a great post, very helpful. Thirdly I’ve bookmarked it for future reference.

  5. Melissa says:

    Thank you for sharing. This is great advice and so detailed!

  6. Melissa says:

    Thank you for sharing. This is great advice and so detailed!

  7. Great information here. I hadn’t thought about doing much video for Instagram. Great idea!

  8. Great information here. I hadn’t thought about doing much video for Instagram. Great idea!

  9. I love this!! This was one of the main things we talked about at a recent conference and I couldn’t believe I’d never thought to do it! Literally bookmarking for later.

    xo,
    Sara Kate Styling

  10. I love this!! This was one of the main things we talked about at a recent conference and I couldn’t believe I’d never thought to do it! Literally bookmarking for later.

    xo,
    Sara Kate Styling

  11. This is so helpful, I’m new to blogging and will definitely be needing this advice in the future. I’m not a natural writer, but hoping to grow my graphic design business by blogging, and I am already struggling with content. Thanks for sharing!

  12. This is so helpful, I’m new to blogging and will definitely be needing this advice in the future. I’m not a natural writer, but hoping to grow my graphic design business by blogging, and I am already struggling with content. Thanks for sharing!

  13. Amanda says:

    What an awesome post! I love that you shared so many different ways to repurpose your content on so many different outlets. Definitely gave me some great ideas!

  14. Amanda says:

    What an awesome post! I love that you shared so many different ways to repurpose your content on so many different outlets. Definitely gave me some great ideas!

  15. jehava says:

    Really great and helpful tips that I can definitely use! Thanks!

  16. jehava says:

    Really great and helpful tips that I can definitely use! Thanks!

  17. Make your content work as hard as you do! I”m sure many bloggers would find this info helpful. Thanks for sharing!

  18. Make your content work as hard as you do! I”m sure many bloggers would find this info helpful. Thanks for sharing!

  19. Pamela says:

    WOW! This post was so helpful, I’m constantly wondering what else I could be doing. Well here it is!

    Pamela | http://itspamdel.com

  20. Pamela says:

    WOW! This post was so helpful, I’m constantly wondering what else I could be doing. Well here it is!

    Pamela | http://itspamdel.com

  21. This checklist was perfect for me!!! I have been wondering how to do this for so long.

  22. This checklist was perfect for me!!! I have been wondering how to do this for so long.

  23. Bella says:

    Wow this is such a good check list!! you have so many great tips. I loved the post.

    http://xoxobella.com

  24. Bella says:

    Wow this is such a good check list!! you have so many great tips. I loved the post.

    http://xoxobella.com

  25. Agnes says:

    This is awesome, thanks for sharing. I need to revamp my old posts, I was looking at them the other day and could not believe the bad photography I had back then.

  26. Agnes says:

    This is awesome, thanks for sharing. I need to revamp my old posts, I was looking at them the other day and could not believe the bad photography I had back then.

  27. Love this post. I need to repurpose some of my posts.

  28. Love this post. I need to repurpose some of my posts.

  29. karen says:

    I really need to get better about repurposing my content. You have some great tips for doing that, so I think I’ll start with Twitter!

  30. karen says:

    I really need to get better about repurposing my content. You have some great tips for doing that, so I think I’ll start with Twitter!

  31. I love this post and checklist! So informative! I’m definitely going to pin it to keep it as a resource! Thanks!

  32. I love this post and checklist! So informative! I’m definitely going to pin it to keep it as a resource! Thanks!

  33. This is some excellent advice! I love the details and how even small things make a big difference. For someone who has not been blogging for long this is a fantastic list to have and something I can revisit and can help me in the future as well. So glad to read this!

  34. This is some excellent advice! I love the details and how even small things make a big difference. For someone who has not been blogging for long this is a fantastic list to have and something I can revisit and can help me in the future as well. So glad to read this!

  35. lauren says:

    There are so many awesome ideas here! I am pinning this to go back to later.. maybe I will try to repurpose one or two posts a week in some way!

  36. lauren says:

    There are so many awesome ideas here! I am pinning this to go back to later.. maybe I will try to repurpose one or two posts a week in some way!

  37. Amanda says:

    Repurposing content is such a great and essential thing to do! Often times when a post is older (but still relevant) it needs to be put out again for readers to see it. I love all of these tips!

  38. Amanda says:

    Repurposing content is such a great and essential thing to do! Often times when a post is older (but still relevant) it needs to be put out again for readers to see it. I love all of these tips!

  39. Katie says:

    What a great resource of information! Repurposing posts is such great advice and important to practice regularly. Thanks for all the helpful tips! xo Katie http://www.styledforparadise.com

  40. Katie says:

    What a great resource of information! Repurposing posts is such great advice and important to practice regularly. Thanks for all the helpful tips! xo Katie http://www.styledforparadise.com

  41. Mandy Carter says:

    Wow this post is full of some very useful information! I definitely need to do a better job at finding ways to repurpose my content.

  42. Mandy Carter says:

    Wow this post is full of some very useful information! I definitely need to do a better job at finding ways to repurpose my content.

  43. Carolyn says:

    Great ideas. I definitely need to do something with my most popular post. You made me think I can get more traffic that way. Thanks.

  44. Carolyn says:

    Great ideas. I definitely need to do something with my most popular post. You made me think I can get more traffic that way. Thanks.

  45. Wow, you have packed so much information into this post! What a huge help it will be for bloggers of all experiences. Thanks, also, for the checklist!!

  46. Wow, you have packed so much information into this post! What a huge help it will be for bloggers of all experiences. Thanks, also, for the checklist!!

  47. Mariah says:

    I’m trying to move some of my posts over to a new niche blog, and I’m anxious just thinking of all the work that needs to be done! if you re-use your own content, do you recommend deleting the first draft? Or just adding to it and publishing that on another platform?

    • Moose Studio says:

      Hi Mariah! Google will actually penalize your site if it finds duplicate content. So, I definitely recommend just updating the original content and moving it to the new site if that’s where you want it to be. You can export all of your blog posts with a plugin, and import them to the new site :)

  48. Mariah says:

    I’m trying to move some of my posts over to a new niche blog, and I’m anxious just thinking of all the work that needs to be done! if you re-use your own content, do you recommend deleting the first draft? Or just adding to it and publishing that on another platform?

    • Moose Studio says:

      Hi Mariah! Google will actually penalize your site if it finds duplicate content. So, I definitely recommend just updating the original content and moving it to the new site if that’s where you want it to be. You can export all of your blog posts with a plugin, and import them to the new site :)

  49. Skye says:

    This is such a great post!! I need to go back through my content and make sure I’m getting the most out of it – especially since most of it is so old no one has ever even seen it! lol! :) Thanks for the free download!

  50. Skye says:

    This is such a great post!! I need to go back through my content and make sure I’m getting the most out of it – especially since most of it is so old no one has ever even seen it! lol! :) Thanks for the free download!

  51. Kimberly says:

    This is full of great information! I stopped using Periscope, but this is helpful as I am about to make my September Editorial calendar.

  52. Kimberly says:

    This is full of great information! I stopped using Periscope, but this is helpful as I am about to make my September Editorial calendar.

  53. this is very helpful. i have several post that were really good but for whatever reason didn’t get a lot of hits. So I try to reword them adn repost and they do great. So thanks for this awesome check list.

  54. this is very helpful. i have several post that were really good but for whatever reason didn’t get a lot of hits. So I try to reword them adn repost and they do great. So thanks for this awesome check list.

  55. Roxanne says:

    Great info! I am coming back again later to read through a second time. I needed this info!

  56. Roxanne says:

    Great info! I am coming back again later to read through a second time. I needed this info!

  57. Cassandra says:

    I adore all of these ideas! Definitely going to have to try some of them soon.

  58. Cassandra says:

    I adore all of these ideas! Definitely going to have to try some of them soon.

  59. Wendy says:

    This is such great information. I do repost things on social media, but I really need to use this approach with presenting in different ways.

  60. Wendy says:

    This is such great information. I do repost things on social media, but I really need to use this approach with presenting in different ways.

  61. Wow what a great post! I definitely need to repurpose some of my post. Especially the ones I did when I first started blogging. Now that I know a little bit more about photography, I can create prettier images. :) Thanks for sharing.

  62. Wow what a great post! I definitely need to repurpose some of my post. Especially the ones I did when I first started blogging. Now that I know a little bit more about photography, I can create prettier images. :) Thanks for sharing.

  63. I absolutely loved this post. This is advice I really need to take repurpose, repurpose and repurpose! Thanks so much for putting this all in one post and for the download.

  64. I absolutely loved this post. This is advice I really need to take repurpose, repurpose and repurpose! Thanks so much for putting this all in one post and for the download.

  65. Debra says:

    I need to try better to do this! I tend to write the content and then just let is lay!

  66. Debra says:

    I need to try better to do this! I tend to write the content and then just let is lay!

  67. MorgN says:

    Great ideas! Thanks!

  68. MorgN says:

    Great ideas! Thanks!

  69. CourtneyLynne says:

    This is something I have been slowly working on. My first year I blogged I blogged some of my favorite recipes, but my photography was awful. I’ve been redoing a few at a time so I can be proud to share them lol

  70. CourtneyLynne says:

    This is something I have been slowly working on. My first year I blogged I blogged some of my favorite recipes, but my photography was awful. I’ve been redoing a few at a time so I can be proud to share them lol

  71. Kirsten says:

    Wow, this is such an informative post. I had no idea there was so much you could do with repurposing content. Going to pin this so I can refer to this later. Thanks!

  72. Kirsten says:

    Wow, this is such an informative post. I had no idea there was so much you could do with repurposing content. Going to pin this so I can refer to this later. Thanks!

  73. Rachel says:

    These are fantastic tips and this is such a valuable post! Thank you so much for sharing this!

  74. Rachel says:

    These are fantastic tips and this is such a valuable post! Thank you so much for sharing this!

  75. Great tips for repurposing your old blog content! I need to get better about doing it because I am so limited in time and want my archives to get better and more traffic!

  76. Great tips for repurposing your old blog content! I need to get better about doing it because I am so limited in time and want my archives to get better and more traffic!

  77. Nicole Escat says:

    Oh, this is a nice suggestion. I am considering of doing so.

  78. Nicole Escat says:

    Oh, this is a nice suggestion. I am considering of doing so.

  79. You’ve been reading my mind! I’m dedicating a large portion of my editorial calendar in September to repurposing my content. It is actually really refreshing to review everything I’ve written in the past and making it better!

  80. You’ve been reading my mind! I’m dedicating a large portion of my editorial calendar in September to repurposing my content. It is actually really refreshing to review everything I’ve written in the past and making it better!

  81. Heather says:

    This is definitely helpful! I have 6 years worth of blog posts that I could dig into, however it is a little daunting to look at that much writing. I know that I have some quality written work earlier in my blogging career that hasn’t had the notice it should have – back when I didn’t know I should actually market myself :-)

  82. Heather says:

    This is definitely helpful! I have 6 years worth of blog posts that I could dig into, however it is a little daunting to look at that much writing. I know that I have some quality written work earlier in my blogging career that hasn’t had the notice it should have – back when I didn’t know I should actually market myself :-)

  83. Kizzy says:

    Great post, I’ve been wondering what to do with some old content I have.

  84. Kizzy says:

    Great post, I’ve been wondering what to do with some old content I have.

  85. Pam says:

    What a great guide! Definitely saving this one to refer back to later! Thanks for sharing :)

  86. Pam says:

    What a great guide! Definitely saving this one to refer back to later! Thanks for sharing :)

  87. this is insanely thorough & helpful! i recently started re-purposing and re-posting older content and am so glad i did. like you said, reach on social media isn’t always great and so a lot of my older posts kind of went unnoticed by a bunch of people. i can’t assume that everyone sees everything i’ve ever written, so why not re-post or reference it frequently to increase my chances of giving that content time to shine! it also helps when you’ve been blogging a long time and are pressed for material/topics! thanks!

  88. this is insanely thorough & helpful! i recently started re-purposing and re-posting older content and am so glad i did. like you said, reach on social media isn’t always great and so a lot of my older posts kind of went unnoticed by a bunch of people. i can’t assume that everyone sees everything i’ve ever written, so why not re-post or reference it frequently to increase my chances of giving that content time to shine! it also helps when you’ve been blogging a long time and are pressed for material/topics! thanks!

  89. Sometimes I just add to existing posts and repurpose them, especially if I like the idea but don’t think I did it any justice. Sometimes I’ll be replying to comments, read through the post and think ‘why didn’t I mention x, y and z?’. It’s great for keeping up your morale if you’re struggling to keep to a schedule, but I have to make sure not to do it too often!

  90. Sometimes I just add to existing posts and repurpose them, especially if I like the idea but don’t think I did it any justice. Sometimes I’ll be replying to comments, read through the post and think ‘why didn’t I mention x, y and z?’. It’s great for keeping up your morale if you’re struggling to keep to a schedule, but I have to make sure not to do it too often!

  91. Shearly says:

    I’ve JUST gotten into re-purposing content and I am so happy I did. It’s saving me SO MUCH TIME! Thank you for the tips, I can’t wait to add these to my blogging arsenal! :)

  92. Shearly says:

    I’ve JUST gotten into re-purposing content and I am so happy I did. It’s saving me SO MUCH TIME! Thank you for the tips, I can’t wait to add these to my blogging arsenal! :)

  93. linda spiker says:

    Great advice. I have repurposed/updated/etc many a blog post!

  94. linda spiker says:

    Great advice. I have repurposed/updated/etc many a blog post!

  95. Meghan says:

    Such a helpful post. I will definitely try to look into repurposing some content. Lately I have been linking to old posts but some stuff are still relevant to show the readers again.

    Meghan | BeyondBasicBlog.com

  96. Meghan says:

    Such a helpful post. I will definitely try to look into repurposing some content. Lately I have been linking to old posts but some stuff are still relevant to show the readers again.

    Meghan | BeyondBasicBlog.com

  97. Love this! I have actually been thinking about doing this to some of my older posts and did not know where to start. Thank you so much for all the info and checklist, very helpful!!

  98. Love this! I have actually been thinking about doing this to some of my older posts and did not know where to start. Thank you so much for all the info and checklist, very helpful!!

  99. Angie says:

    Wow, this is a fantastic post! Great tips here! I need to get better at mapping out my content because a lot of what I do is around drawings. So it’s hard to really draw new comics and stuff several times a week!

    Thanks for this post!

    Angie
    http://www.bobodesignstudio.com/blog/2016/9/5/me-vs-yoga-pant

  100. Angie says:

    Wow, this is a fantastic post! Great tips here! I need to get better at mapping out my content because a lot of what I do is around drawings. So it’s hard to really draw new comics and stuff several times a week!

    Thanks for this post!

    Angie
    http://www.bobodesignstudio.com/blog/2016/9/5/me-vs-yoga-pant

  101. This is beyond helpful! Thank you so much for sharing, I will be saving this to reference frequently for sure!

  102. This is beyond helpful! Thank you so much for sharing, I will be saving this to reference frequently for sure!

  103. Oh this is so awesome! I have about 7 posts that I’ve been saving to be rewritten and/or updated!! So thank you!!

  104. Oh this is so awesome! I have about 7 posts that I’ve been saving to be rewritten and/or updated!! So thank you!!

  105. Super great tips here! I am a firm believer and doer of repurposing the content that my readers seem to be attracted to and respond to the most! Love this.

  106. Super great tips here! I am a firm believer and doer of repurposing the content that my readers seem to be attracted to and respond to the most! Love this.

  107. Audrey White says:

    I love the idea of repurposing old content! Such a great way to get multiple uses out a blog post!

  108. Audrey White says:

    I love the idea of repurposing old content! Such a great way to get multiple uses out a blog post!

  109. Lisa Sharp says:

    I’ve been blogging for 8 years so I have a lot of content, I just need to figure out how to get my perm links to work right so the date isn’t in them. *sigh*

  110. Lisa Sharp says:

    I’ve been blogging for 8 years so I have a lot of content, I just need to figure out how to get my perm links to work right so the date isn’t in them. *sigh*

  111. Angie Scheie says:

    Great tips!! I am awful at repurposing content because I don’t have any time! I like the way you look at it as an actual time saver!

  112. Angie Scheie says:

    Great tips!! I am awful at repurposing content because I don’t have any time! I like the way you look at it as an actual time saver!

  113. Sonja Seiler says:

    There is so much helpful info here – thank you Michaela! I’ve bookmarked it to use as a reference for later. :)

  114. Sonja Seiler says:

    There is so much helpful info here – thank you Michaela! I’ve bookmarked it to use as a reference for later. :)

  115. Amy says:

    Love your idea to tweet or post snippets of your posts. I’m going to do that right now! Thanks for the great tips!

  116. Amy says:

    Love your idea to tweet or post snippets of your posts. I’m going to do that right now! Thanks for the great tips!

  117. chelsie says:

    This is a great list of ideas on how to repurpose content! I think this is great to use when you are in a blogging rut or short on time to create new content; simply repurpose old content!

  118. chelsie says:

    This is a great list of ideas on how to repurpose content! I think this is great to use when you are in a blogging rut or short on time to create new content; simply repurpose old content!

  119. Marian says:

    This is really helpful and got me really excited! Thank you!

  120. Marian says:

    This is really helpful and got me really excited! Thank you!

  121. candace says:

    This is such a great list, and very do-able. The checklist is a great tool as well.

  122. candace says:

    This is such a great list, and very do-able. The checklist is a great tool as well.

  123. ashley says:

    Thank you! I’ve been wanting to do this with more of my content and just needed a nudge

  124. ashley says:

    Thank you! I’ve been wanting to do this with more of my content and just needed a nudge

  125. Fabulous post! I love all the ideas you have to share! I really need to get better at this, so thanks for the inspiration!

    Keep smiling!
    Molly | http://www.stylemissmolly.com

  126. Fabulous post! I love all the ideas you have to share! I really need to get better at this, so thanks for the inspiration!

    Keep smiling!
    Molly | http://www.stylemissmolly.com

  127. Brittany says:

    I only started my blog this week but this was really helpful for me. I can see coming back to it more than once. Thanks for the ideas!!

  128. Brittany says:

    I only started my blog this week but this was really helpful for me. I can see coming back to it more than once. Thanks for the ideas!!

  129. Jenny says:

    This is so needed for me right now. I always need new ideas on repurposing old content.

    xoxo, Jenny

  130. Jenny says:

    This is so needed for me right now. I always need new ideas on repurposing old content.

    xoxo, Jenny

  131. Thank you for sharing! I’ve been thinking about how to repurpose my older posts but couldn’t really pinpoint ways to do that. This post helps a ton! Pinning. :)

  132. Thank you for sharing! I’ve been thinking about how to repurpose my older posts but couldn’t really pinpoint ways to do that. This post helps a ton! Pinning. :)

  133. Brianna says:

    Fantastic post! I needed this as, I’m new to the blogging world and still working out my content. I have a couple really popular posts that pull in a few views each time it’s shared. I’ve wanted to revamp them but wasn’t sure how. This helps a bunch! Thanks!

  134. Brianna says:

    Fantastic post! I needed this as, I’m new to the blogging world and still working out my content. I have a couple really popular posts that pull in a few views each time it’s shared. I’ve wanted to revamp them but wasn’t sure how. This helps a bunch! Thanks!

  135. Julie says:

    I’ve been working on this lately but in a kind of disorganized manner so I’m loving these very thorough checklist I can use to repurpose the old content!

  136. Julie says:

    I’ve been working on this lately but in a kind of disorganized manner so I’m loving these very thorough checklist I can use to repurpose the old content!

  137. Anvita says:

    Such an awesome post. Thanks for sharing. I am re-purposing some content and these tips are definitely handy

  138. Anvita says:

    Such an awesome post. Thanks for sharing. I am re-purposing some content and these tips are definitely handy

  139. Rachel Lynn says:

    I knew about a decent amount of these sites, but as the list continued and you kept talking about different ways to showcase your blog I realized there are a lot of more places I don’t know about! I’ve never heard of Perioscope before, but I’m definitely going to look into it now!

  140. Rachel Lynn says:

    I knew about a decent amount of these sites, but as the list continued and you kept talking about different ways to showcase your blog I realized there are a lot of more places I don’t know about! I’ve never heard of Perioscope before, but I’m definitely going to look into it now!

  141. Shane says:

    Wow such a comprehensive guide! I can’t wait to put this to use on my content :)

  142. Shane says:

    Wow such a comprehensive guide! I can’t wait to put this to use on my content :)

  143. I’m currently going through and repurposing old content! it’s great because some of my best stuff was before I had a decent following and now I can share it.

  144. I’m currently going through and repurposing old content! it’s great because some of my best stuff was before I had a decent following and now I can share it.

  145. Wow, you’ve compiled so much info! Thanks for sharing this!

  146. Wow, you’ve compiled so much info! Thanks for sharing this!

  147. Liene says:

    Such a useful information. I definitely will pin this post for later!

  148. Liene says:

    Such a useful information. I definitely will pin this post for later!

  149. maggie says:

    This is a really great list! Never thought of re-purposing, but that a genius idea! Thanks!!

    http://www.the-over-exposed.com

  150. maggie says:

    This is a really great list! Never thought of re-purposing, but that a genius idea! Thanks!!

    http://www.the-over-exposed.com

  151. valerie says:

    This is so helpful…I love this post and all such useful information! I have been blogging for 3 years and need to have some kind of lead magnet or opt in, but the techy challenges of doing so is very hard.

    I would like to compile an ebook, just curious if you are know of someone that helps compile them …I am looking to hire for this soon.

    Thank you again for the share!

    Valerie

  152. valerie says:

    This is so helpful…I love this post and all such useful information! I have been blogging for 3 years and need to have some kind of lead magnet or opt in, but the techy challenges of doing so is very hard.

    I would like to compile an ebook, just curious if you are know of someone that helps compile them …I am looking to hire for this soon.

    Thank you again for the share!

    Valerie

  153. Lindsey says:

    I love this post… totally need to be doing more of this!!

  154. Lindsey says:

    I love this post… totally need to be doing more of this!!

  155. Kimberly @ Berly's Kitchen says:

    I just asked some other bloggers about a similar topic earlier today, so this is very timely. So glad you shared the info! Thank you!

  156. Kimberly @ Berly's Kitchen says:

    I just asked some other bloggers about a similar topic earlier today, so this is very timely. So glad you shared the info! Thank you!

  157. Great post. I do quite a few of these things already but you’ve given me loads more ideas. Thanks

  158. Great post. I do quite a few of these things already but you’ve given me loads more ideas. Thanks

  159. Willow says:

    I could definitely repurpose some of my content. In my early days of blogging I didn’t make long pins, so I have a bunch of posts that could use new pins, as well as new photos!

  160. Willow says:

    I could definitely repurpose some of my content. In my early days of blogging I didn’t make long pins, so I have a bunch of posts that could use new pins, as well as new photos!

  161. The more I blog, the more I learn, so it only makes sense to update old stuff with some of the newer skills I have now!

  162. The more I blog, the more I learn, so it only makes sense to update old stuff with some of the newer skills I have now!

  163. AWesome tips! I usually go back 3-4 times per month and repurpose an old post! It really helps!

  164. AWesome tips! I usually go back 3-4 times per month and repurpose an old post! It really helps!

  165. Ashley says:

    WOW! That was a lot of great content! Thanks for this list. I think it’s all vital in keeping blog growth!

  166. Ashley says:

    WOW! That was a lot of great content! Thanks for this list. I think it’s all vital in keeping blog growth!

  167. Christina says:

    What a smart idea! It is so sad when posts that you worked so hard on go to sit away in the back of your blog

  168. Christina says:

    What a smart idea! It is so sad when posts that you worked so hard on go to sit away in the back of your blog

  169. Silvia says:

    Thank you so much for sharing this! I’ve been thinking about my older post and how I could repurpose them. This helped so much!

  170. Silvia says:

    Thank you so much for sharing this! I’ve been thinking about my older post and how I could repurpose them. This helped so much!

  171. This is an amazing list. I am always overwhelmed by how many ways we can share our content.

  172. This is an amazing list. I am always overwhelmed by how many ways we can share our content.

  173. Amy says:

    I love repurposing content for newsletters and social posts. Love that you pointed out the fact that you should focus on content that has been popular. Listening to your audience is a super important piece of growing your following and solving problems!

  174. Amy says:

    I love repurposing content for newsletters and social posts. Love that you pointed out the fact that you should focus on content that has been popular. Listening to your audience is a super important piece of growing your following and solving problems!

  175. Maria Elena says:

    Thank you for posting great and practical ideas with us. I already have done a few things like this before, but the ideas you have shared above are more practical.

  176. Maria Elena says:

    Thank you for posting great and practical ideas with us. I already have done a few things like this before, but the ideas you have shared above are more practical.

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