You’ve been staring at that blinking cursor for hours and nothing is coming to you. We’ve all been there.
Creating epic content is crucial to the success of your blog and business. Without it, you have no way to establish your authority in your field, gain new followers or make money.
But sometimes, you’re brain just refuses to give you any new ideas.
At this point, you’ve probably spent months, if not years, working hard to publish high quality blog posts. But unfortunately, those posts get buried in your dusty archives, most likely never to see the light of day again.
It’s a noisy world out there. Trying to consistently create in-depth, unique content for your blog, is exhausting.
Luckily, we have a blogging hack for you that will change everything.
Repeat this to yourself…repurpose, repurpose, repurpose. Tweet it below so you don’t forget!Repurpose, repurpose, repurpose. Click To Tweet
What is Repurposing Content?
Repurposing content is when you take your ideas and find multiple ways to reuse them in a variety of formats. By doing this, you can create unique e-books, infographics, social media posts, and so much more.
The truth is, everyone learns differently. Some people are more visual, others learn by doing or listening and some even benefit from all three. If you ignore this fact, you could miss a lot of opportunities for people to discover you.
Some of your best content may have been written years ago, but that doesn’t mean it’s no longer valuable today.
Repurposing blog posts breaths new life into them, saves you time and gains you exposure to a bigger audience.
Content that works for one audience, may not necessarily work for another. By repurposing your content, you can create multiple pieces based around the same topic to resonate with the differing audiences.Work smarter, not harder by repurposing your content. Click To Tweet
Today we want to teach you how to spend less time blogging by repurposing your content.
What Posts Should I Focus On?
Your Most Popular Posts
These are the posts that are already driving traffic to your blog and get the most feedback from your audience. Look at the content that has gained the most likes, shares and comments on social media. If your post has performed well, build upon that success! These are the posts that your audience wants to see more of.
Your Evergreen Posts
Your blog probably has some content on it that never changes. No matter how much time may pass, the content stays relevant and retains it’s value. It’s evergreen. These are the types of posts you really want to focus on. To put it simply, quality content builds trust.
Outline Your Content
It’s time to brain dump. Write down everything you would like your readers to take away from your blog post. As you create your outline, include links to relevant articles, or sources to refer back to later. This will be a huge time saver. Since your blog post was already written, it should be easy to pull this information out of it.
Here are several pieces of information you can pull from your blog post to repurpose your content :
- Main points – bulleted and numbered.
- Data Points
- Bold points in paragraphs
- Actionable Takeaways
If you want a lot of people to consume your content, you have to make it stand out. Be helpful, and tell stories that people can relate to. If you’re post is exactly like everything else that’s out there, then what is the point of sharing it? Be proud of what you create.
Understand Each Content Platform
Each platform that you post content to, should be treated according to their native language. Learn how each platform works, and study the content behavior. Different platforms highlight different types of content, although some may overlap at times.
For example: Pinterest is best for infographics and visual content, while Periscope is best for live broadcasting. So take your blog post outline, and decide how to repurpose your content for each platform.
Facebook is like the grandfather of social media. Nearly everyone has a Facebook profile, and uses it to stay in touch with family and friends. However, with the recent algorithm changes making it more difficult to reach your audience organically, it is harder to stay relevant on the platform. Here are a few ways you can repurpose your blog content into Facebook posts :
Pull sentences from your blog posts to highlight as a status update, or turn them into a visual graphic. You can create these graphics using Canva.com or photoshop.
We as humans naturally retain more data when an image is associated with the content. Extract the infographic or graphic from your blog post, and post as a status update.
Blog Post Snippets
Post a short paragraph from your blog post, but don’t link to the post. People like to consume content on the platform they are hanging out on – they don’t want to click away to have access to it.
Use your blog post outline to host a live broadcast. If you have a lengthy blog post, you could even divide it into several broadcasts. People love seeing faces, interacting in chat boxes and learning more about the person behind the screen.
Share the main points of your blog post in status posts. Most groups will not allow promotions, so don’t include a link in your post! Make sure your personal Facebook page has a link to your blog and fan page. That way, when people fall in love with your content, they can click on your name to find more!
Check out our post 30 Facebook Groups For Bloggers And Creative Entrepreneurs to connect with other bloggers like you.
Twitter is one of the easiest places to repurpose your content because you only have 140 characters to work with. Contrary to popular belief, this is actually an advantage because it forces you to be concise.
Tweet out small snippets of your blog post content throughout the week. Add variety to your tweets by including a link to the original blog post using a bit.ly shortlink. Since your audience is not on social media all at the same time, you can retweet the same message 2-3 times daily for more impact.
Use Canva.com or photoshop to create custom tweet graphics and share a main point from your blog post. Use the same graphic you created for your blog post, and adapt it to the optimized size for Twitter.
Click To Tweet Quotes
Create quotes from your blog post and tweet them out. If you use WordPress, you can download a click to tweet plugin to allow readers to do the same.
If you’ve been following us for a while, then you know why we love Snapchat so much! In short, it’s the perfect platform to build a community of loyal followers on. Show your followers behind the scenes of your daily life and let them get to know your personality.
For example : Snap a video of you scrolling through your latest blog post. Tell them what it’s about and share a few of the highlights. This will encourage them to check out the rest of your post on your blog.
Break your blog post into sections, and use an image or video to represent each section on Instagram.
With the latest Instagram update, they have changed the video length from 15 seconds to 1 minute. That means you have an entire minute to record a video of yourself sharing tips from your blog post. This will peek the interest of your followers and drive traffic back to your original blog post.
For the caption, summarize your blog post into bullet points or numbers. Do not make it too lengthy or people won’t stay interested. At the bottom of the caption, write read more on the blog – link in profile. Make sure to change your profile link to the blog post url you are trying drive traffic to.
Recommended Reading: The Anatomy Of A Killer Instagram Profile That Converts
Pinterest is all about visuals. People want to pin images that they can refer back to later. This is when Photoshop skills would come in handy, or a site like Canva.com. Infographics and quotes are the perfect way to repurpose your content for Pinterest. If you haven’t already included one of these in your original blog post, then definitely add one!
Live streaming platforms allow you to truly connect with your followers. It provides an intimate experience for them to be able to interact with you in real time.
The interactive features like “giving hearts” and commenting allow you to gain quick feedback directly from your audience.
Lastly, it provides a more human touch to your brand!
Sharing your recent blog post with your subscribers is a strong tactic to nurturing your leads. Share an excerpt of the post, and give a link that says Read More…so it takes them to your blog to finish reading the blog post.
Record yourself reading your blog post and use that audio for your next podcast. Nobody likes to listen to text being read in a robot manner, so add your personality to the audio recording.
If you can’t gain the level of enthusiasm you expected from your voice, simply extract the audio from your Youtube video and boom, there’s your podcast. You will sound animated, and more natural. This gives the readers an off the script audio version of your blog post.
According to Entrepreneur, consumers are 85% mire likely to buy after watching a product video. Social videos receive 1200% more shares than text and images combined!
With that statistic, you should be sprinting towards the Youtube platform. Simply take the major subheadings from your blog post and create a video for each one to create a series. Or, just make one video that is in list format.
Webinars are super valuable because they usually lead into your products as a way to make sales. Use keynote, slide deck, screenshare or google hangouts to broadcast a live webinar. Start with your outline and use each sub points as a different slide in your presentation. Add an introduction to the beginning of the webinar and a pitch at the end. Then boom, that’s the bulk of your webinar!
This is one of our favorite ways to repurpose blog post content! There are hundreds of blogs in your niche that are looking for quality content. Offer to write a list post including the main numbered points from the original blog post you wrote. If you’re writing long form posts averaging over 1500 words, you most likely have a lot of good content to work from.
You will want to rework the content to fit the guest blogs’ audience and appeal to their formatting style.
E-books are much more detailed and generally longer than most blog posts. To give you a starting point, divide your blog post content into chapters.
Why would someone want to pay for what I give away for free on the blog?
Instead of making your readers 10 different blog posts, they can have all of the information in one cohesive place. Flush out your content with examples, case studies and any other valuable information you can add. Now, just create an introduction, and write a conclusion!
Alternatively, you can give the e-book away as a lead magnet in exchange for their email address.
Your blog post content can be repurposed into a welcome mat or lead magnet for your blog. Take each section of your blog post and separate it into an email lesson a day for your readers to benefit from. You want the email lessons to be short, but packed with value. Email courses and challenges can be very powerful ways to grow your email subscriber list.
We just released our own email challenge for you to grow your Instagram in 7 days. We’ve had great feedback from the #InstauthorityChallenge and seen amazing result from the participants. Check it out!
Have you ever watched a Youtube video and found yourself taking notes? Providing a written transcript of a video can add major value to your blog post. Transcripts are useful for people who love to have detailed notes that they can keep for reference.
A checklist is one of the most simple ways to repurpose your blog post. If you have written a “How To” post, then create a list that someone can check off once they have completed each step in your directions. Use this checklist as a lead magnet to gain new email subscribers.
Once you have been blogging for a while, and have been writing 1500-3000 word posts, you will have a hefty resource at your fingertips. Take that content, consolidate it and create an online course for your readers to learn from. If you’ve made it this far through the post, then you probably can see a pattern here.
Give away 80% of your best content on your blog for free and save 20% to use in your paid products.
Your readers will appreciate and pay you lots of money to have everything they need in one, organized class. With platforms like Teachable.com, it is super simple to execute this repurposing content strategy.