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The Anatomy Of A Killer Instagram Profile That Converts

December 6, 2016

Filed in: Social Media

Gone are the days where the sheer number of followers you have is all that really matters. Instagram has become a digital business card and portfolio. When someone pops over to your profile, they don’t waste a second determining whether or not they want to follow you. So that begs the question, is your Instagram profile worthy enough for someone to follow? Today, we’re showing you how to create a killer Instagram profile that stands out and gets you noticed.

The Anatomy Of A Killer Instagram Profile That Converts

First, let’s start with what exactly matters most to your followers on your Instagram profile.

The best Instagram profiles have a few things in common:

  • Easily Identifiable Username
  • A Recognizable Profile Photo
  • An Informative Instagram Bio
  • Website Url

Make Your @Username Simple

Choosing an Instagram username can be tough. It is the single most important aspect of a brand. A good name helps personal brands and businesses stand out and become memorable.

Although you can change your username at anytime, it’s best to decide on one that you will stick with.

If you ever DO decide to change it – any tags or mentions that you’ve gain with that username will be lost.

Create consistency across your social media platforms by using the same username for each one. Click To Tweet

Your username should be easy to spell in search. It’s best to use your personal name, or your brand name.

Don’t use emojis, characters and crazy letter combinations. They may look cute, but these make it harder for people to find you!

Save the emojis for your Instagram bio.

Use A Professional Profile Photo

On an average day, you may just throw on a pair of jeans and a t-shirt and call it good. But now imagine that you’re getting ready for a blind date. You want to look extra good right? So you pull together your sexiest outfit, spend a bit more time on your hair and cross your fingers that it goes well.

Your Instagram followers are your blind date. The minute they lay eyes on your profile photo, you want to wow them.

Unless you’re already a recognizable brand like Target or Nike, or have a team of people in your company, don’t use a logo. Instead, use a professional headshot.

The Anatomy Of A Killer Instagram Profile That Converts

People connect with people. A face builds trust and communicates that there is a human being behind the brand.

In order to be memorable, people have to recognize you.

Use the same profile photo across all of your social media accounts to build trust. Click To Tweet

Think, does your profile photo meet this criteria?

  • You’ve used a solid colored background for your headshot.
  • The photo is well lit.
  • You’re making eye contact and showing your smile.
  • You’ve cropped in close to your face.

Whatever you do, please don’t use a grainy selfie! Not only will it look completely unprofessional, but it won’t stand out.

Finally, show your personality! People want to know who you are, so don’t be afraid to be yourself. There is only one YOU in this world. Be proud of that.

Blow Their Mind With Your Bio

Your profile photo is your first visual impression, now comes the talking part. What you choose to say in your bio is key to winning new followers over.

Think of your bio as your welcome mat. Make sure to greet each visitor as if it is their first time meeting you.

Your Instagram bio should be clear, concise and descriptive. Click To Tweet

Unfortunately, your Instagram bio cannot exceed 150 characters. So make each one count.

A quick glance at your bio should tell people :

  • Who you are
  • What you do
  • Where you are located
  • What they can expect
  • How to contact you
  • …and what they should do next.

These are all super important elements that people will be looking for.

Include Your Email

If you’re a business, Instagram just rolled out business profiles which enables you to have a contact and follow button. This way if someone likes something they see in your feed and want to get a hold of you, they don’t have to jump through hoops to do so.

Make it simple for people to contact you on Instagram. Click To Tweet

This is the age of short attention spans. Don’t lose a potential client because they have no way of contacting you.

Use Line Breaks And Emojis


Love em’ or hate them, they are part of the millennial generation. Use emojis to break up your bio text. In a world of business, it is unexpected. Just don’t over do it!

Line Breaks

These can be tricky. First, write your bio in your notes app on iOS or Android. Between each line, hit the return key to create a line break. Then, copy and paste onto your Instagram profile.

Don’t forget, your bio can only be 150 characters long. Here is an example of our Instagram profile @moosestudio and how we use line breaks.

The Anatomy Of A Killer Instagram Profile That Converts

Give A Call To Action

A call to action (CTA) is a phrase that encourages someone to take action.

So what exactly what you want your followers to do?

  • Read your latest blog post?
  • Purchase your newest product?
  • Sign up for your monthly newsletter?

Once you decide, give them directions on how to do that in your bio and link to it.

Update Your URL Link

Lastly is your url link below your bio description. This is the one place Instagram lets you place a link and it is super important to utilize this space.

Therefore, tracking the url link will help you measure the effectiveness of one call to action (CTA) over another.

Our secret weapon of choice: is a url shortener and link management software. And even better, it’s free!

For instance, say you want to link to your latest ebook for sale. Open the website, paste your url and it will automatically shorten the link for you to track in your account. The best part about are the analytics they provide for you to analyze.

After using our tips to change your Instagram profile, share a link to it in the comments below so we can see!

Building and growing an Instagram account has a lot of moving parts. If you don’t have a solid strategy to follow, it can get messy and overwhelming.

That’s why we’ve created the #InstauthorityChallenge, a FREE step-by-step email course that teaches you how to build a solid foundation and grow your Instagram in just 7 days.

If you want to grow your Instagram in 2017, it’s time to start planning NOW.

We can’t wait to show you everything we’ve been working on. It really has been years in the making and we can barely contain our excitement! You can REGISTER here now.

comments +

  1. Great post! I immediately went to my instagram to change my profile pic from my logo to a professional pic of myself – thanks for the tips :)

  2. Great tips! I am actively trying to grow my Instagram-> | my blog is also The Mindful Rise->

  3. These are really awesome tips! I have a lot of updates to make…

  4. Oh. You just gave me some great ideas for a promotion I am running!

  5. Chelsie says:

    This is all great information! I need to update my profile picture – it’s not a bad one, but it’s old and I have red hair in it (definitely have brown hair now!)

  6. Jenny says:

    Yes to all of this! It’s so important to have all of these on your Instagram.

  7. Great tips, thanks for sharing. You are right, the attention span is so short, if there is no email in the profile, it might turn into a forgone opportunity. X
    Nadine Cathleen |

  8. I’m always looking for great tips on how to grow my IG and make it look awesome. Thanks a bunch for sharing these tips, there’s a couple here that I wanna give a try!

    Danielle | <3

  9. Lindsey says:

    This is a lovely post! Thanks so much for the breakdown- I’m definitely going to edit my profile with this in mind!

  10. These are Amazing tips for any IGer – beginner or advanced! Thanks for sharing!

  11. Kusum says:

    Great points! I definitely think call to action is so important that a lot of the accounts on Instagram miss that. Hmm and probably I should update my profile pic.
    xx, Kusum |

  12. Laura says:

    Fabulous tips! Need to add emojis and bitly my link… pronto!

    Laura @

  13. Michael says:

    I’m going to agree with you, a bio is so important!

  14. Carey says:

    Thanks for sharing, useful tips.

  15. Samantha says:

    I don’t have an instagram account for my site yet, but I plan on starting one soon. I’ll definitely be returning to this post when I do. Thanks!

  16. Silvia says:

    These are some great tips! I’m going to reevaluate my instagram!

  17. Thanks for the info. It gave me a few ideas on where I can improve my Insta bio!

  18. This post was so informative! I’m doing most things on here already, but there’s definitely a few I didn’t know about! That trick is great, I’ve been trying to find a way to track my blog visits from Instagram!


  19. EB Sanders says:

    Can’t wait to dig into these and apply them!

    Thanks for the tips-

  20. I recently got instagram a few months ago and am really trying to learn the tip & tricks, including consistent colors!

  21. Annissa says:

    I’ve been spending today updating my profiles, so your post was well-timed! I need to check out I’ve never tried using it before. Thanks for the tips

  22. Francesca says:

    Thank you for all these actionable tips! I still have to make things better at my IG abode…But I’ll get to it. Have you noticed a decrease in liked/comments after switching to a business profile ? I’ve heard a few people complain about this and it scared me off from trying it.

  23. Natalie says:

    Such great tips! I’m always reworking my profile to try to make it better!

  24. Thanks for this! My instagram game is weak right now, lol. But I DO have emojis, anyway. ;)

  25. Michelle says:

    I stopped focusing on Instagram a little while back because I realized that while people were engaging with my account, they weren’t clicking through to my blog. Also, I find I simply can’t compete because I don’t have a fancy camera!

    • Moose Studio says:

      You don’t need a fancy camera! If you have an iPhone, you can take great photos with that. That’s actually one of the biggest myths about Instagram. You can read more about it here :

  26. I think that you are so right about the importance of using your face to connect more. People always talk about how people find it easier to be mean when they don’t really see you as a person. Like when I used to work at a call center and people don’t see your face. It’s the same with blogging, people feel like they know you.

  27. This was amazing! I edited mine as I read! Thank you for all the useful information. It looks much more professional now!

  28. I’ve been ignoring Instagram forever, and I really need to step up my Instagram game. These are great tips! I’m pinning so that I can follow your directions. Thanks!

  29. I recently started an Instagram and I’m both enthralled and mystified by it. I’m hopeless. Yours looks fantastic. Thanks for the pointers.

  30. Kim says:

    I love the use of emojis in the profile…I have to go do that to mine right now

  31. Samantha says:

    Such great tips! Thank you!

  32. Amy Zanatta says:

    Some really great tips I will have to implement. Thanks.

  33. Sarah Kranz says:

    Just starting out on instagram and this is very helpful!


  34. This was super informative!! I loved it! I went and changed up my bio right away! Thanks for the help! I’ve shared this my fellow bloggers!

  35. Belle says:

    These are such great tips! Will try these now!

    Belle | One Awesome Momma

  36. I keep putting off an Instagram acct but I’m keeping this tips handy for when I finally stop procrastinating! Thanks for these!

  37. Solid advice here! Will definitely be implementing some of these changes. Thanks! – jeb from

  38. Ayana says:

    Awesome suggestions! I think I’m going to work on my Bio later this evening! I like your tip about doing it in my memo app first. Duh! Makes sense! Thanks for posting this!

  39. This was super helpful – thank you! I completely forgot about a CTA but now I have it!

  40. Kristen says:

    These are all great tips! Already implemented them on my Insta profile :)

  41. Tee says:

    Wow, this is good. I need to review my profile and could use these tips.

  42. Leighann says:

    Love this fantastic advice! I need to step my IG game up a little, so I’ll be going over my profile soon! Thank you for sharing!

  43. Fantastic tips thank you! Really need to focus on my Instagram account as I tend to ignore it at the moment. Pinning this for later so I can go through it step by step and implement

    Dani xx |

  44. Great tips, thanks! I love how you’ve done your bio in short, single lines with emojiis! Thanks for the tips!

  45. Kaitlynn says:

    awesome tips…i need to pick one photo for all my accounts!! didn’t realize that could affect the amount of people that recognize me….nice post!!

  46. Erin says:

    Great tips! Instagram is such a beast to master. lol Definitely need to check out your course.

  47. Julie Torres says:

    Thanks for sharing these tips, I have struggled for some time to grow IG-

  48. Lauren says:

    These are great tips! I’m going to start using!


  49. The tips are awesome – Instagram can be so tricky!

  50. just revamped my bio! it looks so much better already!

  51. Updated our business account and looking forward to tracking how this helps! We love the idea of having a personal photo – but because its a “family business” we left a logo. What do you think?

    • Moose Studio says:

      I think in that case it might work to leave the logo. Be sure to share the occasional photo of your family to remind customers who is behind your brand. Then you can build trust with them!

  52. Katelyn says:

    Thank you for this post! Edits made and I’m really digging it:

    My website is under construction right now. When its finished, should I link that site in leu of my Etsy? It’s not an eCommerce site, but it will have all of my products with links to the Etsy store. There’s just more design freedom on my own website so I’d like to drive potential clients there because I think the products can be displayed a little better. I also will showcase a blog as well. What do you think?


  53. Thank you very much for this! I went and changed one of mine immediately and getting ready to do the other! and

  54. tueny says:

    Thanks for the tips im from dominican republic and this is my instagram

  55. Stephanie says:

    Thanks for all the tips, this really helps!

  56. Thank for the tips! I’ve implemented some right away =)

  57. Amanda Jones says:

    Working on re-focusing on our toy company’s social media sites. Would love some feedback on our profile!

  58. Xenia says:

    Thank you for the tips! I tried it – what do you think?

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